Over the years the millennial generation, those that grew up in the 1990s to the early 2000s, have been accused of numerous things such as getting rid of focus groups, casual dining, and even beer. However, amidst all the negative accusations, there is something positive they can now be proud of. Vinyl is making a comeback to the point that analysts are projecting sales of up to $1billion this year and many are crediting the change to Millennials.
A recent report has shown that nearly 50% of Gramophone users are 35 years or younger. Because of this sudden demand, organizations such as ‘Vinyl Me, Please,’ which was founded in 2013 as a Vinyl subscription service by Tyler Barstow and Matt Fielder (who also happen to be from the Millennial generation), are launching back to accommodate this resurgence of Vinyl records. The service sends its users an exclusive LP with original album art and a cocktail recipe that has been designed to match the record on a regular basis.
The question is: Why are Vinyl records making such a big comeback and why now? Many would say it’s all about nostalgic collectors, however, most of the clients from ‘Vinyl Me, Please’ never grew up with LPs and record players. Instead, Matt Fielder attributes the Vinyl come back to the willingness of the millennial generation to trade the idea of convenience for a rewarding experience. Additionally, clients in their 20’s and 30’s, some of whom grew up streaming music, are now finding the idea of owning a Vinyl record very fascinating. Holding records is an entirely different experience as to scrolling through your mobile phone for a song to play.
Tyler Barstow, one of the co-owners, also went on to add that the primary goal of their Vinyl organization is to offer a service to its users that puts the album as the central part of their listening experience. Vinyl records provide an incredible feeling that allows you to sit down, listen, and also participate.
Matt Fielder also says that every month, ‘Vinyl Me, Please’ features one record that they believe to be essential for the modern Vinyl record collection. Fielder also adds that part of the primary reason why Vinyl is making a comeback because the idea of a real relationship with music in intriguing to the millennial generation as most of them never had such an experience due to the fact they grew up in the age of digital and streaming music.
Barstow also stated that Vinyl is an art form of music which is used to memorialize albums that we cherish and provides a unique experience like no other. Vinyl Me, Please also aspires to be a platform that connects the best creators of music and art with the best fans from all over the world. Their primary goal is to create a real life music community such as their spins series. This consists of a monthly Vinyl listening event done by the organization at over 20 venues in the US. It helps to connect different people in meaningful ways and assist them to build relationships with other members of the Vinyl community.
To ensure that Vinyl records do not fade away in the future, Vinyl Me, Please has expanded their online store to other items like the genre based tracks and also allows its users to connect with their various music application profiles such as Spotify. This gives them a better idea of what kind of music is relevant to each of their listeners. While their store might not have all Vinyl records in the world, they mostly try to include the records that they believe matter and the music which is worth the time and attention to keep their users engaged and always have something good for them to buy and enjoy.
Here’s a video review of the service I talk about in this article: